If you want to start driving leads to your business’s website today, pay-per-click (PPC) allows you to do just that. Using Google AdWords, you can target specific keywords that your ideal customer would use to find the products or services that you offer.
How Does Pay-Per-Click Work
To start a PPC campaign, you need to find the keywords that you want to advertise on when someone searches those keywords on Google.
Then, you create a campaign with ads that use words that encourage your potential customers to click on the ad and visit your site.
Lastly, you determine how many marketing dollars you want to put towards the campaign.
Pay-Per-Click Example
Let’s say you decide to spend $1,000 on ads each month. If your average cost per click is $5, this means you will get approximately 200 clicks to your website from this campaign. These are people searching on Google for the products and services that you offer.
However, since you are spending $1,000 per month, you need to determine your daily ad budget, as it will be spread over 30 days. Therefore, in this example, the cost will be approximately $33 per day.
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